Tasty in Eesti • Tallinn

Valeriya Boltneva

The creator behind Estonia’s largest restaurant blog on Facebook and a lifestyle voice whose Instagram brings together restaurants, beauty, perfume, travel, recipes and real everyday moments.

Her content feels personal, warm and useful — the kind of space people return to for recommendations, ideas and new places to discover.

Valeriya Boltneva, creator of Tasty in Eesti
41K
Facebook
30.8K
Instagram
9K+
TikTok
Media pulse

Numbers that reflect an active, responsive community

Valeriya’s channels are more than a polished showcase. They work as a daily recommendation space where people watch, save, discuss and act.

+106%
1.7M

Views over 28 days

+187%
145 044

Content interactions

+123%
658

Net follower growth

33 / 35
33

Stories published

Audience

The content reaches loyal followers and new viewers at the same time

78.5%
of views come from followers
21.5%
of views come from new people

Reach

92 558

The recent period confirms that posts and stories regularly travel beyond the core audience.

Content DNA

From restaurants to lunar details — Valeriya’s blog has a signature mood

Tasty in Eesti is built around places, flavours and personal experience. On Instagram it expands into a broader lifestyle format: beauty, travel, perfume, home recipes and soft moments with her dog and cat.

Restaurants

Discoveries, openings, flavours and honest impressions from Tallinn and across Estonia.

Beauty and cosmetics

Products shown through real use, routines and personal recommendation.

Perfume and atmosphere

Scents, small details and the lunar theme give the content a gentle, recognisable aesthetic.

Travel

Barcelona, Paris, Amsterdam, Dubai and new routes told through lived experience.

Recipes and favourite tastes

Home ideas, simple dishes and a small weakness for salmon.

Dog and cat

A warm, real and human part of the blog that brings the creator closer to her audience.

For partnerships

A strong fit for brands that need trust, not just visibility

Valeriya’s strength is personal recommendation. Promotion does not have to feel like advertising when it fits her life, her aesthetic and a topic that is genuinely useful to the audience.

Restaurants and cafés

Openings, seasonal menus, special offers, tastings and places people want to visit right away.

Beauty, cosmetics and perfume

Products where experience, texture, feeling, scent and consistent use matter.

Travel and local experiences

Hotels, cities, routes, experience gifts and discoveries around Estonia.

Events and city culture

Openings, festivals, launches and moments that need the right audience.

Contact

When a brand fits Valeriya’s world, cooperation can feel natural and visible

The right format depends on the goal: a discovery post, a story sequence, a reel, event coverage, product experience or a longer partnership. The best ideas appear when a brand has something genuinely useful to offer the audience.

Instagram direct messages are the best channel for partnership requests

Valeriya does not add strangers as Facebook friends and does not message people first. If someone does that in her name, it may be a scam.